Brief
To create an engaging advertisement that would feature dynamically artworks by Max Bill to promote the new op art exhibition at the Musée des Beaux-Arts de Montréal.
context
Max Bill was a Swiss architect, artist, and designer known for his contributions to the fields of concrete art and minimalism. Born in 1908, Bill studied at the Bauhaus school in Germany and later became a key figure in the Concrete Art movement. His work is characterized by its simplicity, precision, and use of basic geometric forms such as squares, circles, and rectangles. Bill's art and design have had a significant influence on modern architecture and graphic design.
approach
To showcase Max Bill's static artwork and capture the essence of the Op Art movement, an innovative approach was needed for the exhibition advertisement at the Musée des Beaux-Arts de Montréal. The solution was to use geometric shapes from his work and use a limited bright color palette. These shapes were displayed on a dark background to create more contrast and enhance the dynamism of the piece. A font inspired by the movement was chosen and paired with other assets to create a cohesive visual language for the ad. An animated version was created to further enhance the dynamic quality, with the elements merging and moving in an engaging way. The resulting ad effectively showcases Max Bill's artwork in an innovative and engaging way, inviting viewers to experience the dynamic world of Op Art at the Musée des Beaux-Arts de Montréal.
outcome
This project presented an exciting challenge, as it required me to carefully curate a specific image for the ad and seamlessly integrate it with the existing visual language through animation, ultimately resulting in a successful and engaging piece. Overall, working on this project was a fulfilling experience as it allowed me to apply my creativity and design skills to create a visually engaging and effective advertisement for the op art exhibition, while staying true to the aesthetic of Max Bill's artwork.
Brief
To create an engaging advertisement that would feature dynamically artworks by Max Bill to promote the new op art exhibition at the Musée des Beaux-Arts de Montréal.
context
Max Bill was a Swiss architect, artist, and designer known for his contributions to the fields of concrete art and minimalism. Born in 1908, Bill studied at the Bauhaus school in Germany and later became a key figure in the Concrete Art movement. His work is characterized by its simplicity, precision, and use of basic geometric forms such as squares, circles, and rectangles. Bill's art and design have had a significant influence on modern architecture and graphic design.
approach
To showcase Max Bill's static artwork and capture the essence of the Op Art movement, an innovative approach was needed for the exhibition advertisement at the Musée des Beaux-Arts de Montréal. The solution was to use geometric shapes from his work and use a limited bright color palette. These shapes were displayed on a dark background to create more contrast and enhance the dynamism of the piece. A font inspired by the movement was chosen and paired with other assets to create a cohesive visual language for the ad. An animated version was created to further enhance the dynamic quality, with the elements merging and moving in an engaging way. The resulting ad effectively showcases Max Bill's artwork in an innovative and engaging way, inviting viewers to experience the dynamic world of Op Art at the Musée des Beaux-Arts de Montréal.
outcome
This project presented an exciting challenge, as it required me to carefully curate a specific image for the ad and seamlessly integrate it with the existing visual language through animation, ultimately resulting in a successful and engaging piece. Overall, working on this project was a fulfilling experience as it allowed me to apply my creativity and design skills to create a visually engaging and effective advertisement for the op art exhibition, while staying true to the aesthetic of Max Bill's artwork.
